Accommodation marketing · Great Southern, Western AustraliaPerth drives past Margaret River. Give them a reason.
We help Albany, Denmark and Great Southern cabins, B&Bs, farm stays and holiday homes get found by Perth families and road-trippers who want a longer, quieter break on the south coast.
The Great Southern market
Who comes to the Great Southern, and why
The Great Southern stretches along WA's Southern Ocean coast from Denmark through Albany, with the Porongurup and Stirling ranges inland and Mount Barker and Frankland River in between. Guests come for granite coastline, sheltered bays, cool-climate wine, tall forest and big walks. Albany's history is part of the pull too: 2026 is the city's bicentenary, and the state moved the Taste Great Southern festival to March to line up with it.
Perth is the main market, but it's further than Margaret River: about four and a half hours by car. That shapes the stay. Guests tend to come for longer breaks, school holidays and long weekends rather than a quick Friday night. Road-trippers doing a South West loop pass through on their way between Margaret River, the southern forests and Esperance. Overseas guests usually start in Perth and self-drive, and many pick the Great Southern for space and fewer crowds.
Stays lean towards farm stays, cabins in the karri and tingle forests, beach houses near Denmark's Ocean Beach, B&Bs, caravan parks and a small number of retreats. Whales shape winter: humpbacks and southern rights pass Albany from about June to October, and Denmark's lookouts catch them heading south later in the year. Local rules matter. The Shire of Denmark approves new holiday homes for one year at a time, and every WA short-term rental must be on the state register.
Who books
Who stays in the Great Southern
Perth families on school holidays
They come for a week or more, want space, a kitchen and safe beaches like Greens Pool and Middleton Beach, and often book the same place year after year.
South West road-trippers
Couples and grey nomads looping from Margaret River to Albany and beyond. They book a night or three, often on the day, and choose from Google Maps.
Walkers and climbers
People heading for Bluff Knoll in the Stirling Range, the Granite Skywalk in the Porongurups or sections of the Bibbulmun Track. They want early breakfasts and somewhere to dry gear.
Food, wine and history travellers
Guests here for Taste Great Southern, Denmark and Mount Barker cellar doors, and Albany's Anzac story. They tend to spend more and stay longer.
The year
When guests come to the Great Southern
Summer and school holidays
December to February
The busiest time, with Perth families filling beach towns. Summer is bushfire season too, so have your fire and cancellation information ready and easy to find.
Autumn and spring
March to May and September to November
Good walking weather, wildflowers in spring and festival weekends in March. Sell long weekends, wine trails and the ranges.
Winter whale season
June to August
Quieter for most stays, but whales are in King George Sound and snow sometimes dusts Bluff Knoll. Market cosy fires, whale tours and midweek breaks.
Getting here
Many guests drive from Perth down Albany Highway, about 415 km and roughly four and a half hours. Denmark is a short drive west of Albany, and the Porongurups and Stirling Range sit north of the city. Albany Airport has regular Rex flights from Perth of a little over an hour, and Transwa coaches run from East Perth. Park entry fees apply at the Stirling Range, Porongurup and Torndirrup national parks.
The hard part
What makes marketing a stay in the Great Southern hard
The region is beautiful and less crowded, but that also means fewer people think of it first.
- It's a longer drive from Perth than Margaret River, so you have to give guests a reason to go the extra distance.
- Winter is quiet outside whale watching, and the weather on the south coast can be wet and cold.
- Road-trippers book late and on the move, often on booking sites, so short stays carry commission.
- Shire approvals for holiday homes can be for a year at a time, with bushfire safety checks, so plans need to allow for renewal.
- Many listings describe the same beaches and forests, so it's hard to stand out.
The distance is also the selling point: fewer crowds and longer stays. Our job is to say that clearly to the Perth families who are already planning.
What we'd do
What we'd do for a property in the Great Southern
Be the first result for the trip people are already planning, and turn one-night road-trippers into longer stays.
A Google listing for "cabins near Denmark WA"
Photos, room types, distance to Greens Pool, Albany or Bluff Knoll, and free booking links through your booking engine so road-trippers can book from Maps.
A "stay three nights" offer for Perth
Make the drive worth it with a clear three-night rate for school holidays and long weekends, promoted to Perth audiences.
A whale season page
When whales pass Albany and Denmark, the best lookouts near you and tour options, updated each year and shared from June.
Bluff Knoll snow alerts
When the Bureau forecasts cold fronts, a quick post and email to past guests. WA snow is rare and people drop everything for it.
Registration and approval details on show
Your WA STRA number on every listing and your website, and clear house rules that match your shire approval.
Reviews after every stay
A friendly request after checkout and a reply to every review. In a smaller region, reviews carry more weight.
Useful on its own
What guests search, and what to post.
The first list is the kind of thing guests type when looking for a stay in the Great Southern. Your website and Google listing should answer them. The second is a start on your next month of Instagram.
Searches to show up for
- “albany wa accommodation”
- “denmark wa accommodation”
- “cabins denmark wa”
- “farm stay great southern”
- “accommodation near bluff knoll”
- “porongurup accommodation”
- “albany holiday house”
- “whale watching albany accommodation”
Post ideas for Great Southern
- Whales in King George Sound from the Albany Historic Whaling Station lookout, with the best months to go.
- The Granite Skywalk at Castle Rock in the Porongurups, with how long the climb takes.
- A snowy summit on Bluff Knoll after a cold front, and a reminder to check the forecast first.
- A morning swim at Greens Pool and Elephant Rocks near Denmark.
- A cellar door loop through Denmark and Mount Barker, ending back at your place.
- The Gap and Natural Bridge in Torndirrup National Park on a big swell day.
Questions
Marketing a stay in the Great Southern
Something else on your mind? Email us.
Do I need approval to run a holiday home in Denmark or Albany?
In the Shire of Denmark, new holiday homes need shire approval before you start, usually for one year at first, with a property management plan and bushfire safety checks. Every WA short-term rental must also be on the state register. Check with your own council, because Albany and Denmark have separate rules. We make sure your details appear correctly online.
How do I get Perth guests to drive the extra distance?
Sell the difference. Space, quiet beaches, whales, the ranges and longer stays. Show the drive honestly, suggest a stop on the way and offer a three-night rate. Many families already plan a week down south in the school holidays, so be visible on Google when they start searching.
Is winter worth marketing in the Great Southern?
Yes, with the right offer. Whales come into sheltered water off Albany and Denmark, fires and wineries are calm, and a rare snowfall on Bluff Knoll gets WA talking. Build a winter midweek package and email past guests before the June and July school holidays.
How do you work with me from India?
We're based in Ahmedabad. Perth is two and a half hours ahead of India all year, because WA doesn't use daylight saving, so our working days overlap well. We work by email, video call and WhatsApp, and you'll always know what we're doing and why.
Free check-up
A free check-up for your place in the Great Southern.
Fill this in and send it by email or WhatsApp, with your details already typed in. We'll look at how your place shows up online and tell you plainly what's missing. Free, and usually within a working day.
What we look at
- Your Google listing: photos, details, reviews and replies
- What comes up when guests search your name
- Your website on a phone
- Your Instagram and Facebook
- Which bookings could come to you directly instead of through the apps
Nearby
Other places we cover
- Margaret RiverWine, surf, caves and whales in WA's South West, about three hours' drive from Perth, where summer and school holidays fill fast and winter midweek takes real work.
- BroomeMarketing for holiday homes, B&Bs, glamping, apartments and small resorts in Broome, built around the dry season rush, the wet season slump, Cable Beach, Staircase to the Moon and WA's short-term rental register.
- All destinationsEvery place we've written a page for, by region.
Sources
Local facts on this page were checked on against the sources below. Rules and timings change, so please confirm with local authorities before relying on them.