Accommodation marketing · Freycinet, TasmaniaWineglass Bay brings them. Your place keeps them overnight.
We help holiday homes, cabins, B&Bs and glamping stays around Coles Bay and the Freycinet Peninsula get found by road-trippers on the Great Eastern Drive, and give them a reason to stay more than one night.
The Freycinet market
Who comes to Freycinet, and why
Freycinet National Park covers the peninsula across Great Oyster Bay from Swansea, with the small town of Coles Bay at its edge. Visitors come for Wineglass Bay, seen from the lookout on a steep 2.6 km return walk or on the longer 11 km circuit via Hazards Beach. The pink granite peaks of the Hazards, the lighthouse boardwalk at Cape Tourville, kayaking and fresh oysters from the bay make up the rest of the trip.
Many guests are interstate visitors driving the Great Eastern Drive, the signposted route along the east coast from Orford to St Helens. Freycinet is often one night between Hobart and the Bay of Fires, which sits further north near St Helens. Tasmanians come too, especially over summer and Easter, when the national park campgrounds are so popular that Parks and Wildlife Service allocates sites by ballot for mid-December to early February and for Easter.
Accommodation is limited to Coles Bay, the edge of the park and nearby towns like Swansea and Bicheno. It's mostly holiday homes, shacks, cabins, a few lodges and glamping, plus the park's campgrounds. Everyone entering the park needs a Parks Pass, sold at the Freycinet Visitor Centre at the entrance. The east coast calls itself Tasmania's sunny side, but summer is also bushfire season, so guests should keep an eye on conditions when they travel.
Who books
Who stays in Freycinet
Great Eastern Drive road-trippers
Interstate couples and families driving the east coast. They book one or two nights, often from their phone, and choose on location and reviews.
Walkers and day hikers
People doing the Wineglass Bay lookout, the Hazards Beach circuit or Mount Amos. They want an early start, a good breakfast and somewhere to dry boots.
Food and wine travellers
Guests stopping for oysters from Great Oyster Bay and east coast wineries around Cranbrook and Swansea. They spend more and like a long lunch.
Tasmanian families on holiday
Locals who come back every summer and Easter. They book early, stay longer and value a place that remembers them.
The year
When guests come to Freycinet
Summer and Easter
December to February, plus Easter
The busiest time. Campgrounds go to ballot, beds fill early and the Wineglass Bay car park is busy. Focus on direct bookings and minimum stays.
Autumn and spring
March to May and September to November
Calmer walking weather and quieter beaches. Good weekends, softer midweek. Sell longer stays and slower east coast trips.
Winter
June to August
Quiet, cool and often clear. Market fireside stays, empty beaches and oysters, with a midweek offer for Tasmanians and interstate couples.
Getting here
Freycinet is about 2 hours 30 minutes (195 km) north-east of Hobart and about 2 hours (175 km) south-east of Launceston, so guests usually fly into one and drive. There's no public transport worth relying on, so a car is essential. The Bay of Fires is further north near St Helens, and Maria Island is reached by ferry from Triabunna, south of Swansea. Visitors need a Parks Pass for the park itself.
The hard part
What makes marketing a stay at Freycinet hard
Freycinet is on almost every Tasmanian itinerary, which means strong demand, but mostly for a single night.
- Many guests stop for one night on the way up or down the east coast.
- Summer and Easter sell out, while winter midweek goes very quiet.
- Road-trippers often book on Airbnb, Stayz or Booking.com, paying commission on short stays.
- Limited staff and cleaners in a small town make turnovers hard in peak season.
- Summer bushfire risk and changeable weather can lead to cancellations and questions.
One-night stays aren't going away, but a clear website and good local advice can turn a fair share of them into two.
What we'd do
What we'd do for a property at Freycinet
Be the obvious choice on the Great Eastern Drive, and give guests reasons to stay longer.
A Google listing for "accommodation Coles Bay"
Photos, room types, the drive to the Wineglass Bay car park, and free booking links through your booking engine so road-trippers can book from Maps.
A "two days at Freycinet" guide
Wineglass Bay one day, Cape Tourville, oysters and a kayak the next. A simple itinerary that makes a second night feel obvious.
A Great Eastern Drive page
Where you sit between Hobart, Swansea, Bicheno and the Bay of Fires, with honest drive times. It's useful for Google and for guests.
A winter midweek offer
Fireside stays with oysters and quiet beaches, promoted to Tasmanians and to Melbourne couples from May to August.
Park pass and bushfire information
A plain page on buying a Parks Pass, where to check fire conditions and your cancellation terms, linked from your booking confirmation.
An email list of past guests
Useful emails to guests who agreed to hear from you, following the Spam Act rules, with early notice of summer and Easter dates.
Useful on its own
What guests search, and what to post.
The first list is the kind of thing guests type when looking for a stay in Freycinet. Your website and Google listing should answer them. The second is a start on your next month of Instagram.
Searches to show up for
- “coles bay accommodation”
- “freycinet accommodation”
- “accommodation near wineglass bay”
- “swansea tasmania accommodation”
- “bicheno accommodation”
- “freycinet glamping”
- “east coast tasmania holiday house”
Post ideas for Freycinet
- The walk up to the Wineglass Bay lookout, with timing and when to beat the crowds.
- Oysters on Great Oyster Bay, with where to try them near you.
- Sunrise over the Hazards from Coles Bay.
- The Cape Tourville lighthouse boardwalk, an easy walk for all ages.
- A road trip reel along the Great Eastern Drive from Swansea to the Bay of Fires.
- A day trip to Maria Island from Triabunna, with ferry tips.
Questions
Marketing a stay in Freycinet
Something else on your mind? Email us.
How do I turn one-night stays into two?
Show guests what they'd miss. Many arrive late, see Wineglass Bay and leave. Suggest a two-day plan with the Hazards Beach circuit, Cape Tourville and oysters, add a two-night rate, and send it in your booking confirmation. Your Google listing and website should make the second night look easy.
Should I mention the Parks Pass on my website?
Yes. Guests need one to enter Freycinet National Park, and many don't know until they arrive. A short page explaining where to buy a pass and linking to Parks and Wildlife Service Tasmania saves questions and makes you look like a helpful host.
Is winter worth marketing at Freycinet?
It can be. Winter is quiet, but the east coast is often clear and calm, and empty beaches appeal to some guests. A simple midweek offer for Tasmanians and interstate couples, shared with past guests by email, is the cheapest way to fill those weeks.
How do you work with an owner in Tasmania from India?
We're based in Ahmedabad, about 4.5 to 5.5 hours behind Tasmania depending on daylight saving. We work by email, video call and WhatsApp and reply during your business hours. You tell us what makes your place special, and we turn it into listings, pages and posts.
Free check-up
A free check-up for your place in Freycinet.
Fill this in and send it by email or WhatsApp, with your details already typed in. We'll look at how your place shows up online and tell you plainly what's missing. Free, and usually within a working day.
What we look at
- Your Google listing: photos, details, reviews and replies
- What comes up when guests search your name
- Your website on a phone
- Your Instagram and Facebook
- Which bookings could come to you directly instead of through the apps
Nearby
Other places we cover
- HobartTasmania's capital on the Derwent, drawing interstate and New Zealand visitors for MONA, Dark Mofo, the Taste of Summer and day trips to Bruny Island and Port Arthur.
- Launceston & Tamar ValleyNorthern Tasmania's food and wine city, a UNESCO City of Gastronomy with Cataract Gorge on its doorstep and more than 30 Tamar Valley cellar doors nearby.
- Cradle MountainTasmania's best-known alpine park, about 1 hour 45 minutes from Launceston, where Dove Lake walkers, Overland Track hikers and winter snow-seekers need somewhere warm to stay.
- All destinationsEvery place we've written a page for, by region.
Sources
Local facts on this page were checked on against the sources below. Rules and timings change, so please confirm with local authorities before relying on them.